The branding bombardment created by corporate hype has become immense beyond imagination to this child of the 1960's. Not having a television as a youngster during that period of America must amplify this within me in comparison to most others who misspent their youth in the same time period. Instead of launching into a diatribe, I'll just go ahead and say it. Unless you are family, a friend, or something that aligns with my personal moral compass, fuck your branding and logos. That said, if we happen to cross paths on two wheels, you'll not see any logos of shitty corporate cookie-cutterdom or branding of any bicycle fuckery on my bikes or person.
"Names is for tombstones, baby..." - Mr. Big to James Bond
